The UQP Creative Economy + Innovation Culture series edited by Stuart Cunningham and John Hartley showcases fresh research approaches to global creative thinking, enterprise and innovation. The series links the creative and digital media fields to law, education, business and technology.
This is new knowledge for the new economy.
The creative economy is built on innovation by producers, consumers and institutions. Yet mainstream economics fails to explain creativity. In this book, interdisciplinary academic Carsten Herrmann-Pillath draws on naturalistic evolutionary theory to equip economics with the right tools for analysing creativity and the related concept of identity. Darwinian theory can be applied to map a holistic concept of knowledge as a constant interaction between people and their environment, from which Herrmann-Pillath builds a theory of creativity. New identities emerge from the creative act, like a new genre in media production. But the success of creativity is dependent on people accepting these new identities; once accepted, they feed back into the evolving creative process.
Herrmann-Pillath considers identity from multiple angles, including analytical philosophy, biological evolutionary theory and current economic approaches.
It becomes clear that identity is a cultural category, with a useful case study being the evolution of money to become the cultural institution at the core of the modern economy. The Economics of Identity and Creativity firmly embeds the foundations of economics in cultural science, starting a conversation that will engage economists, philosophers, biologists, linguists and any creative thinkers.